Tuesday, April 15, 2014

67th Festival de Cannes Poster

There are many news about the festival but the most important is that in two days, next Thursday, the selection will be announced and the Cannes yearly event will start full force as many, including me, are speculating that this year the selection will have "great" movies.

Today the festival poster was released to my great pleasure as yes I love iconic Marcello Mastroianni and most of all one of my most admired movies is none other than 8 1/2 by master filmmaker Federico Fellini. The poster is a beauty to my eyes that shows us Marcello in one of his particular looks to camera in Fellini's 8 1/2.

What follows is the story of how the poster came to life.

Hervé Chigioni and his graphic designer Gilles Frappier have based the poster design for the 67th Festival de Cannes on a photogram taken from Federico Fellini’s 8½, which was presented in the Official Selection in 1963.

In Marcello Mastroianni and Federico Fellini, we celebrate a cinema that is free and open to the world, acknowledging once again the artistic importance of Italian and European cinema through one of its most stellar figures.

“The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness,” explains the poster’s designer. “The happiness of experiencing the Festival de Cannes together.”

In his films, Marcello Mastroianni continued to encapsulate everything that was most innovative, nonconformist and poetic about cinema. On seeing the poster for the first time, Chiara Mastroianni, the actor’s daughter, said simply: “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”

The Festival de Cannes thanks Gaumont, which owns the rights to the film. The 2014 Festival poster is signed Lagency / Taste, Paris. The graphic charter of the 2014 Festival was designed by Bronx, Paris.

For your pleasure and mine, take a look at the movie scene that gave life to the poster; scene show us Mastroianni and Claudia Cardinale.

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